Subscription Portal
Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.
NDA-Protected
Subscription Portal
Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.
NDA-Protected
Subscription Portal
Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.
NDA-Protected
The problem
Market research revealed that the current subscription offering lacks sufficient plan diversity to meet the needs of a broader user segment, limiting the product’s ability to attract and convert potential subscribers.
The problem
Market research revealed that the current subscription offering lacks sufficient plan diversity to meet the needs of a broader user segment, limiting the product’s ability to attract and convert potential subscribers.
The problem
Market research revealed that the current subscription offering lacks sufficient plan diversity to meet the needs of a broader user segment, limiting the product’s ability to attract and convert potential subscribers.
My role
I was responsible for the web experience on this project, working closely with a cross-functional team and collaborating extensively with the mobile team to ensure a seamless cross-platform experience.
My role
I was responsible for the web experience on this project, working closely with a cross-functional team and collaborating extensively with the mobile team to ensure a seamless cross-platform experience.
My role
I was responsible for the web experience on this project, working closely with a cross-functional team and collaborating extensively with the mobile team to ensure a seamless cross-platform experience.
Collaborated with the marketing team to introduce clear, easy-to-navigate plan options.
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Collaborated with the marketing team to introduce clear, easy-to-navigate plan options.
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Collaborated with the marketing team to introduce clear, easy-to-navigate plan options.
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One of the objectives was to create a seamless subscription experience for mobile users.
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One of the objectives was to create a seamless subscription experience for mobile users.
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One of the objectives was to create a seamless subscription experience for mobile users.
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Project outcomes
Expanding the subscription offerings led to a noticeable uplift in subscriber growth, with encouraging signals across multiple pricing tiers. The changes also helped better align the product with diverse user needs, contributing to a stronger overall conversion performance.
Project outcomes
Expanding the subscription offerings led to a noticeable uplift in subscriber growth, with encouraging signals across multiple pricing tiers. The changes also helped better align the product with diverse user needs, contributing to a stronger overall conversion performance.
Project outcomes
Expanding the subscription offerings led to a noticeable uplift in subscriber growth, with encouraging signals across multiple pricing tiers. The changes also helped better align the product with diverse user needs, contributing to a stronger overall conversion performance.
Next:
Mobile Video Experience
Next:
Mobile Video Experience
Next:
Mobile Video Experience
Get in touch
If you’re interested in collaborating or just connecting, feel free to reach out.
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Get in touch
If you’re interested in collaborating or just connecting, feel free to reach out.
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Get in touch
If you’re interested in collaborating or just connecting, feel free to reach out.
Copy email