B2C, Web App
Redesigned the live music streaming platform, resulting in improved engagement metrics.
Redesigned the live music streaming platform, resulting in improved engagement metrics.
Under NDA
Under NDA
The Problem
Inconsistencies between web and mobile apps are driving user frustration. This fragmented experience is a primary threat to the long-term user loyalty.
The Problem
Inconsistencies between web and mobile apps are driving user frustration. This fragmented experience is a primary threat to the long-term user loyalty.
The Problem
Inconsistencies between web and mobile apps are driving user frustration. This fragmented experience is a primary threat to the long-term user loyalty.
The Role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
The Role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
The Role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
Project Outcomes
The project achieved a 3x increase in daily active users while maintaining a stable retention rate throughout the year.
Project Outcomes
The project achieved a 3x increase in daily active users while maintaining a stable retention rate throughout the year.
Project Outcomes
The project achieved a 3x increase in daily active users while maintaining a stable retention rate throughout the year.
Users pain points
Users pain points
Navigation & Playback
Confusing navigation and challenging playback experience directly impacted user satisfaction and retention.
Navigation & Playback
Confusing navigation and challenging playback experience directly impacted user satisfaction and retention.
Feature Gaps
The platform lacked core functionality, such as artist following, which limited long-term user engagement.
Feature Gaps
The platform lacked core functionality, such as artist following, which limited long-term user engagement.
Key improvements
Key improvements
Navigation
Refining primary and secondary navigation to create a structured hierarchy, ensuring a seamless and intuitive user experience across the platform.
Navigation
Refining primary and secondary navigation to create a structured hierarchy, ensuring a seamless and intuitive user experience across the platform.
Navigation
Refining primary and secondary navigation to create a structured hierarchy, ensuring a seamless and intuitive user experience across the platform.
Playlists Management
Rebuilding the playlist experience to allow users to fully manage, curate, and organize their personal collections.
Playlists Management
Rebuilding the playlist experience to allow users to fully manage, curate, and organize their personal collections.
Playlists Management
Rebuilding the playlist experience to allow users to fully manage, curate, and organize their personal collections.
Artist Following
Integrating artist following to increase user retention, allowing fans to build personal connections and track updates from their favorite musicians.
Artist Following
Integrating artist following to increase user retention, allowing fans to build personal connections and track updates from their favorite musicians.
Artist Following
Integrating artist following to increase user retention, allowing fans to build personal connections and track updates from their favorite musicians.
Playback Experience
Redesigning the playback experience with intuitive controls and expanded functionality to deliver an efficient listening journey.
Playback Experience
Redesigning the playback experience with intuitive controls and expanded functionality to deliver an efficient listening journey.
Playback Experience
Redesigning the playback experience with intuitive controls and expanded functionality to deliver an efficient listening journey.
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©2026 All rights reserved
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Streaming Service Checkout
©2026 All rights reserved
Next project
Streaming Service Checkout
©2026 All rights reserved