Streaming Service Platform
Redesigned the entire web experience for a live music streaming service to improve engagement and usability.
NDA-Protected
Streaming Service Platform
Redesigned the entire web experience for a live music streaming service to improve engagement and usability.
NDA-Protected
Streaming Service Platform
Redesigned the entire web experience for a live music streaming service to improve engagement and usability.
NDA-Protected



The problem
Live music enthusiasts struggle to navigate the web platform due to the absence of key features available on the mobile app and a fragmented cross-platform experience. These usability issues contribute to user frustration and risk increasing churn among loyal users.
The problem
Live music enthusiasts struggle to navigate the web platform due to the absence of key features available on the mobile app and a fragmented cross-platform experience. These usability issues contribute to user frustration and risk increasing churn among loyal users.
The problem
Live music enthusiasts struggle to navigate the web platform due to the absence of key features available on the mobile app and a fragmented cross-platform experience. These usability issues contribute to user frustration and risk increasing churn among loyal users.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
Project outcomes
The project achieved a 3x increase in DAU while maintaining a stable retention rate throughout the year.
Project outcomes
The project achieved a 3x increase in DAU while maintaining a stable retention rate throughout the year.
Project outcomes
The project achieved a 3x increase in DAU while maintaining a stable retention rate throughout the year.
The web experience was fully refreshed, adding key mobile app features such as creating playlists, saving shows to the library, and more.
The web experience was fully refreshed, adding key mobile app features such as creating playlists, saving shows to the library, and more.
The web experience was fully refreshed, adding key mobile app features such as creating playlists, saving shows to the library, and more.









The non-subscriber experience was improved with clear user flows and seamless plan upgrade options.
The non-subscriber experience was improved with clear user flows and seamless plan upgrade options.
The non-subscriber experience was improved with clear user flows and seamless plan upgrade options.






Next:
Streaming Service Checkout
Next:
Streaming Service Checkout
Next:
Streaming Service Checkout