Streaming Service Checkout
Complete redesign of the purchasing flow from the product page to order completion, focusing on simplifying the experience and reducing friction.
NDA-Protected
Streaming Service Checkout
Complete redesign of the purchasing flow from the product page to order completion, focusing on simplifying the experience and reducing friction.
NDA-Protected
Streaming Service Checkout
Complete redesign of the purchasing flow from the product page to order completion, focusing on simplifying the experience and reducing friction.
NDA-Protected
The problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. Many daily users remain unaware of the value they could gain from subscribing.
The problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. Many daily users remain unaware of the value they could gain from subscribing.
The problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. Many daily users remain unaware of the value they could gain from subscribing.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
Project outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Project outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Project outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Subscription benefits were directly integrated into the product pages and within the cart to maximize visibility and drive conversion.
Subscription benefits were directly integrated into the product pages and within the cart to maximize visibility and drive conversion.
Subscription benefits were directly integrated into the product pages and within the cart to maximize visibility and drive conversion.
Delivered a fully responsive redesign to provide a consistent, high-conversion experience on any screen size.
Delivered a fully responsive redesign to provide a consistent, high-conversion experience on any screen size.
Delivered a fully responsive redesign to provide a consistent, high-conversion experience on any screen size.
I built a component library from scratch to ensure scalability and visual consistency for all future development.
I built a component library from scratch to ensure scalability and visual consistency for all future development.
I built a component library from scratch to ensure scalability and visual consistency for all future development.
Next:
Hockey Recruitment App
Next:
Hockey Recruitment App
Next:
Hockey Recruitment App