B2C, Web
Rebuilding the purchasing flow to create a frictionless path from product discovery to order completion.
Rebuilding the purchasing flow to create a frictionless path from product discovery to order completion.
Under NDA
Under NDA
The Problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion.
The Problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion.
The Problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion.
The Role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
The Role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
The Role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
Project Outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Project Outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Project Outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Key improvements
Key improvements
Product pages & cart
Subscription benefits were directly integrated into the product pages and within the cart to maximize visibility and drive conversion.
Product pages & cart
Subscription benefits were directly integrated into the product pages and within the cart to maximize visibility and drive conversion.
Product pages & cart
Subscription benefits were directly integrated into the product pages and within the cart to maximize visibility and drive conversion.
Responsive Design
Redesigning the platform to be fully responsive, ensuring a smooth and easy checkout on any screen.
Responsive Design
Redesigning the platform to be fully responsive, ensuring a smooth and easy checkout on any screen.
Responsive Design
Redesigning the platform to be fully responsive, ensuring a smooth and easy checkout on any screen.
Design system
Design system
I integrated product pages and checkout components into the design system to ensure full state coverage and cross-platform consistency.
I integrated product pages and checkout components into the design system to ensure full state coverage and cross-platform consistency.
Next project
Airley
©2026 All rights reserved
Next project
Airley
©2026 All rights reserved
Next project
Airley
©2026 All rights reserved