nugs Streaming Platform
Product Design
Streaming
NDA
nugs Streaming Platform
Product Design
Streaming
NDA
nugs Streaming Platform
Product Design
Streaming
NDA
Challenges & goals
The functionality gap between web and mobile platforms was driving user frustration. The goal was to improve the retention rate by rebuilding the web experience to make it seamless with the mobile app.
Challenges & goals
The functionality gap between web and mobile platforms was driving user frustration. The goal was to improve the retention rate by rebuilding the web experience to make it seamless with the mobile app.
Challenges & goals
The functionality gap between web and mobile platforms was driving user frustration. The goal was to improve the retention rate by rebuilding the web experience to make it seamless with the mobile app.
My role
I led the design process from concept to launch, partnering with a cross-functional team of PMs, engineers, and QA specialists.
My role
I led the design process from concept to launch, partnering with a cross-functional team of PMs, engineers, and QA specialists.
My role
I led the design process from concept to launch, partnering with a cross-functional team of PMs, engineers, and QA specialists.
Impact
The project achieved a 3x increase in Daily Active Users while maintaining a stable retention rate throughout the year.
Impact
The project achieved a 3x increase in Daily Active Users while maintaining a stable retention rate throughout the year.
Impact
The project achieved a 3x increase in Daily Active Users while maintaining a stable retention rate throughout the year.
Before redesign
Before redesign
The main navigation was confusing due to a lack of visual hierarchy and information overload, while the playback experience was missing essential functionality.
The main navigation was confusing due to a lack of visual hierarchy and information overload, while the playback experience was missing essential functionality.
The main navigation was confusing due to a lack of visual hierarchy and information overload, while the playback experience was missing essential functionality.
Key improvements
Key improvements
01
Navigation
Refined navigation to create a structured hierarchy, ensuring a seamless and intuitive user experience across the platform.
01
Navigation
Refined navigation to create a structured hierarchy, ensuring a seamless and intuitive user experience across the platform.
Navigation
Refined navigation to create a structured hierarchy, ensuring a seamless and intuitive user experience across the platform.
02
Playlists management
Rebuilt the playlist experience, empowering users to fully manage, curate, and organize their personal collections.
02
Playlists management
Rebuilt the playlist experience, empowering users to fully manage, curate, and organize their personal collections.
Playlists management
Rebuilt the playlist experience, empowering users to fully manage, curate, and organize their personal collections.
03
Artist following
Integrated artist-following features to increase user engagement, allowing fans to build personal connections and track updates from their favorite musicians.
03
Artist following
Integrated artist-following features to increase user engagement, allowing fans to build personal connections and track updates from their favorite musicians.
Artist following
Integrated artist-following features to increase user engagement, allowing fans to build personal connections and track updates from their favorite musicians.
04
Playback experience
Redesigned the playback experience with intuitive controls and expanded functionality, delivering an efficient and smooth listening journey.
04
Playback experience
Redesigned the playback experience with intuitive controls and expanded functionality, delivering an efficient and smooth listening journey.
Playback experience
Redesigned the playback experience with intuitive controls and expanded functionality, delivering an efficient and smooth listening journey.
Words from team
Words from team
"I highly recommend Roman as a UX/UI designer. He's very talented at solving difficult user experience problems in real-world products, both web and mobile. Roman deeply understands the product itself and knows how to make it better, developing creative solutions based on both his experience and careful analysis of data. He's a great team player and easy to work with - collaboration is always smooth and productive because he's always willing to share his ideas and listen to feedback. Roman is a valuable asset to any team and I'd happily work with him again in the future."
Yan Zhabin
Sr. Software Engineer
"I highly recommend Roman as a UX/UI designer. He's very talented at solving difficult user experience problems in real-world products, both web and mobile. Roman deeply understands the product itself and knows how to make it better, developing creative solutions based on both his experience and careful analysis of data. He's a great team player and easy to work with - collaboration is always smooth and productive because he's always willing to share his ideas and listen to feedback. Roman is a valuable asset to any team and I'd happily work with him again in the future."
Yan Zhabin
Sr. Software Engineer