nugs Checkout
Redesigning the purchasing experience, from product page to order completion to boost conversion.
Work type
Product Design
Streaming
Role
Sr. Product Designer
Period
2024
NDA
Restricted Details
nugs Checkout
Redesigning the purchasing experience, from product page to order completion to boost conversion.
Work type
Product Design
Streaming
Role
Sr. Product Designer
Period
2024
NDA
Restricted Details
nugs Checkout
Redesigning the purchasing experience, from product page to order completion to boost conversion.
Work type
Product Design
Streaming
Role
Sr. Product Designer
Period
2024
NDA
Restricted Details
Overview
The service offers an extensive catalog of Pay-Per-View events, high-resolution concert footage, and lossless audio from iconic North American artists.
Overview
The service offers an extensive catalog of Pay-Per-View events, high-resolution concert footage, and lossless audio from iconic North American artists.
Overview
The service offers an extensive catalog of Pay-Per-View events, high-resolution concert footage, and lossless audio from iconic North American artists.
Challenges & goals
The purchasing experience lacked clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. The goal was to boost the checkout conversion rate by helping users understand the value of subscription before committing to a purchase.
Challenges & goals
The purchasing experience lacked clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. The goal was to boost the checkout conversion rate by helping users understand the value of subscription before committing to a purchase.
Challenges & goals
The purchasing experience lacked clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. The goal was to boost the checkout conversion rate by helping users understand the value of subscription before committing to a purchase.
My contribution
I led the design process from concept to launch, partnering with a cross-functional team of PMs, engineers, and QA specialists.
My contribution
I led the design process from concept to launch, partnering with a cross-functional team of PMs, engineers, and QA specialists.
My contribution
I led the design process from concept to launch, partnering with a cross-functional team of PMs, engineers, and QA specialists.
Impact
Achieved a 30% increase in conversion rates by integrating subscription options and clearly communicating their benefits throughout the purchasing journey.
Impact
Achieved a 30% increase in conversion rates by integrating subscription options and clearly communicating their benefits throughout the purchasing journey.
Impact
Achieved a 30% increase in conversion rates by integrating subscription options and clearly communicating their benefits throughout the purchasing journey.
Key improvements
Key improvements
01
Product pages
Subscription benefits were directly integrated into the product pages to maximize visibility and drive conversion.
Product pages
Subscription benefits were directly integrated into the product pages to maximize visibility and drive conversion.
01
Product pages
Subscription benefits were directly integrated into the product pages to maximize visibility and drive conversion.
02
Cart
The cart experience was updated with subscription offers to communicate benefits tied to specific purchases.
Cart
The cart experience was updated with subscription offers to communicate benefits tied to specific purchases.
02
Cart
The cart experience was updated with subscription offers to communicate benefits tied to specific purchases.
03
Mobile experience
One of the project goals was to ensure a smooth and accessible experience on any screen.
Mobile experience
One of the project goals was to ensure a smooth and accessible experience on any screen.
03
Mobile experience
One of the project goals was to ensure a smooth and accessible experience on any screen.
