Checkout Experience
Complete redesign of the purchasing flow from the product page to order completion, focusing on simplifying the experience and reducing friction.
NDA-Protected
Checkout Experience
Complete redesign of the purchasing flow from the product page to order completion, focusing on simplifying the experience and reducing friction.
NDA-Protected
Checkout Experience
Complete redesign of the purchasing flow from the product page to order completion, focusing on simplifying the experience and reducing friction.
NDA-Protected
The problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. Many daily users remain unaware of the value they could gain from subscribing.
The problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. Many daily users remain unaware of the value they could gain from subscribing.
The problem
The purchasing experience lacks clear communication of subscription benefits, resulting in missed opportunities for user engagement and conversion. Many daily users remain unaware of the value they could gain from subscribing.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
My role
I was the sole product designer on this project, working closely with a cross-functional team, including a project manager, developers, and QA specialists.
Subscription benefits were introduced across multiple pages and at the cart level.
01
Subscription benefits were introduced across multiple pages and at the cart level.
01
Subscription benefits were introduced across multiple pages and at the cart level.
01
Ensuring a smooth and responsive experience was essential to the checkout flow.
02
Ensuring a smooth and responsive experience was essential to the checkout flow.
02
Ensuring a smooth and responsive experience was essential to the checkout flow.
02
Project outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Project outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Project outcomes
Introduced a range of subscription options and clarified their benefits within an improved cart experience, resulting in a 30% increase in conversion rate driven by these enhancements.
Next:
Music Streaming Platform
Next:
Music Streaming Platform
Next:
Music Streaming Platform
Get in touch
If you’re interested in collaborating or just connecting, feel free to reach out.
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Get in touch
If you’re interested in collaborating or just connecting, feel free to reach out.
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Get in touch
If you’re interested in collaborating or just connecting, feel free to reach out.
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