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Let's connect

If you’re interested in collaborating or connecting, feel free to reach out.

Copy Email

Copy Email

© 2025 All rights reserved

Check my CV

Check my CV

Let's connect

If you’re interested in collaborating or connecting, feel free to reach out.

Copy Email

Copy Email

© 2025 All rights reserved

Check my CV

Check my CV

Let's connect

If you’re interested in collaborating or connecting, feel free to reach out.

Copy Email

Copy Email

© 2025 All rights reserved

Check my CV

Check my CV

Subscription Funnel

Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.

Subscription Funnel

Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.

Subscription Funnel

Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.

Subscription

Funnel

Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.

Subscription

Funnel

Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.

Subscription Funnel

Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.

Subscription Funnel

Led a complete redesign of the subscription website, improving clarity around offerings and streamlining the user flow.

NDA-Protected

NDA-Protected

NDA-Protected

Services

Product Design

Responsive Web Design

Services

Product Design

Responsive Web Design

Services

Product Design

Responsive Web Design

Services

Product Design

Responsive Web Design

My role

I was responsible for the web experience on this project, working closely with a small cross-functional team and collaborating extensively with the mobile team to ensure a seamless cross-platform experience.

My role

I was responsible for the web experience on this project, working closely with a small cross-functional team and collaborating extensively with the mobile team to ensure a seamless cross-platform experience.

My role

I was responsible for the web experience on this project, working closely with a small cross-functional team and collaborating extensively with the mobile team to ensure a seamless cross-platform experience.

My role

I was responsible for the web experience on this project, working closely with a small cross-functional team and collaborating extensively with the mobile team to ensure a seamless cross-platform experience.

The problem

Market research revealed that the current subscription offering lacks sufficient plan diversity to meet the needs of a broader user segment, limiting the product’s ability to attract and convert potential subscribers.

The problem

Market research revealed that the current subscription offering lacks sufficient plan diversity to meet the needs of a broader user segment, limiting the product’s ability to attract and convert potential subscribers.

The problem

Market research revealed that the current subscription offering lacks sufficient plan diversity to meet the needs of a broader user segment, limiting the product’s ability to attract and convert potential subscribers.

The problem

Market research revealed that the current subscription offering lacks sufficient plan diversity to meet the needs of a broader user segment, limiting the product’s ability to attract and convert potential subscribers.

Project outcomes

Expanding the subscription offerings led to a noticeable uplift in subscriber growth, with encouraging signals across multiple pricing tiers. The changes also helped better align the product with diverse user needs, contributing to a stronger overall conversion performance.

Project outcomes

Expanding the subscription offerings led to a noticeable uplift in subscriber growth, with encouraging signals across multiple pricing tiers. The changes also helped better align the product with diverse user needs, contributing to a stronger overall conversion performance.

Project outcomes

Expanding the subscription offerings led to a noticeable uplift in subscriber growth, with encouraging signals across multiple pricing tiers. The changes also helped better align the product with diverse user needs, contributing to a stronger overall conversion performance.

Project outcomes

Expanding the subscription offerings led to a noticeable uplift in subscriber growth, with encouraging signals across multiple pricing tiers. The changes also helped better align the product with diverse user needs, contributing to a stronger overall conversion performance.